This was a proposed brand identity solution for the Hematology Support Center, a part of Shire (now Takeda) Pharmaceuticals supporting patients affected by bleeding disorders. 
Inspired by the idea of HSC as a hub for connection and support, the interconnecting letterforms emphasize the idea of providing patients and HCPs with the resources they need. The inviting color palette paired with the smooth line work and sans serif typeface give makes this mark warm and approachable, while the name set in all capitals provides an established and trustworthy tone.
Category: Professional     Company: Pivot Design
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