This campaign was created for Beacon Capital Partners to promote their newly renovated spaces for lease at 515 North State. Pivot was tasked to create a campaign that captured the fun, vibrant atmosphere of the River North neighborhood, and generated excitement about the building's spaces, amenities, and location.
The campaign, 515 Style, consisted of five email blasts that included short videos (viewable here) and a direct mail piece that took the recipient through "a day at 515 North State". Each direct mailer included a gift card to a local restaurant, and was mailed in a custom red envelope.
This project was a fun and exciting experience, as I felt like I moved out of my comfort zone design-wise, and the chosen creative look ended up being a slight evolution of my original concept. My role as the project moved forward included designing and managing the print production of the direct mail piece, and creating the layout of the email blasts.
Category: Professional Company: Pivot Design